The Social Media Club/San Gabriel Valley will present "A Crash Course in QR Codes" at its brown bag June meeting at the Business Technology Center, 2400 Lincoln Ave., from 11:30 AM-1 PM.
Speakers are Jared Smith, co-founder and CEO of Talent Evolution, a company that builds personal and business brands for job seekers and business owners by harnessing the power of social media and social networking; and Raz Cumbe, Sales and Marketing Coordinator for Woodall’s Publications. He has led efforts in web and social media strategy development at Woodall’s, as well as production of print /online publications for Robb Report.
Among the topics to be discussed:
- How are QR Codes being used by advertisers, publishers, consultants, small businesses, etc.?
- How would you (or would you?) use QR codes in B2B marketing?
- What is required (hardware/software) to create a QR Code for printing or use on the web?
- How easy is it for consumers to use QR codes?
- Does technology exist for all smartphones (i.e. Blackberry) or primarily iPhone and Android?
- How does the technology actually work?
- How many formats are there?
- What are the best practices for using QR Codes?
- How is consumer info captured? (Or is it?)
- How do you track success?
- Where do QR codes fit in a social media gameplan?
- How do Microsoft Tags differ?
- What is next in this area?
All are welcome.
